I was listening to the relatively new Edelman podcast called Earshot.  In episode three, Phil Gomes discusses Aristotles Rhetoric as the definetive book on marketing.  Now I have never ever professed to be an expert in marketing, but I think he has a point.

The discussion spurred me to find a copy of Rhetoric and I must say the I’m really enjoying it.  I thought it would be too thick to read in usual 2 min slots, but I’m finding just the opporsite.  Reading a little chunk, and then putting it down gives me the opportunity to mull over what I’ve read.

I like Earshot.  It is a little more academic then other PR and marketing podcasts, which is kind of a nice change.  PR folks tend to be so type A, and Phil is no exception. 

I was impressed that he dropped a Hamlet quote in a podcast though!