Bush’s Words
If you have spent more than an hour with me, you'll know that I am no fan of George W. Bush. I frequently mumble about self-interested foreign policy, racist domestic policy, and economic dunderheads.
I get a newsletter from Rob Coddington on speech writing, and in the current edition there is a link to an article on Bush's speech writer, Michael Gerson. He is a very interesting man, and a very good speech writer.
As much as I dislike Bush, I am always very impressed with the quality of his speechs. This article is an interesting look at how the Bush administration frame it's policy and agenda around the moral and ethical questions that must totally consume senior staff at the White House.
From a communications perspective, watching the administration try to manouver around the moral and ethical debates that are raging in the US, is a very interesting case study in implementing a plan that they think is morally correct but which half the country disagree.
You may not agree with the politics, but the words are exquisitly framed to communicate what "the Bubba" believes is the right thing.